Run Into Nature’s Dawn, Iceland
SW Iceland, 2014-2017

With Run Into Nature’s Dawn, I explore idea of untouched Icelandic nature. However, the nature one gains access to in SW Iceland isn’t quite the proverbial wilderness, devoid of human installations and transformations.

It is, instead, a mediated experience and, in fact, the product of a long sequence of transformations starting from pictures laid out in impeccable brochures, jet fuel, cheap snacks or scheduled round tours such as the “Golden Circle.”

According to the Icelandic Tourist Board, tourism in Iceland grew exponentially from 2010 to 2019 and reached an all-time high that same year, surpassing more traditional industries such as fishing and agriculture. In other words, the pressure on “nature” had never been so intense in Iceland.

I focused on the Reykjanes peninsula where two thirds of the Icelandic population live and where most of the modern infrastructure extend outward from Reykjavík. There, the price of “nature tourism” becomes all the more tangible.

I’ve been there and done that too.

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